Air Force Athletics has announced an expanded partnership with USAA, making it the first corporate partner to have its branding displayed on the field at Falcon Stadium. The USAA logo will debut on November 1 during Air Force’s nationally televised game against Army on CBS.
The logo placement will be located at both 25-yard lines, opposite the Mountain West logos, and will be visible to television audiences and stadium visitors throughout the season.
USAA has been a long-time supporter of Air Force Athletics, previously sponsoring initiatives such as the Blue & Silver Club and the Empower Her series, which aims to enhance opportunities for women athletes at the Academy.
“We are proud to expand our partnership with USAA to include on-field brand placement,” said Nathan Pine, Air Force Director of Athletics. “New NCAA legislation has made this sponsorship placement possible, and we are pleased to work with our longtime teammates at USAA to make it happen. We are grateful to USAA for their steadfast support of Air Force Athletics and their investment in our cadet-athletes.”
Jen Escobar, Vice President and Head of Brand Marketing at USAA, commented: “This expanded partnership not only supports the exceptional cadet-athletes at the United States Air Force Academy but also reflects USAA’s ongoing commitment to the military community we serve. As a member-owned organization dedicated to serving the financial needs of military members and their families, we’re honored to be part of the Air Force Academy’s tradition of excellence and excited to continue supporting the development of future leaders both on and off the field.”
Mitch Mann, General Manager for Air Force Sports Properties, stated: “It’s an honor to represent the United States Air Force Academy and work on this historic initiative with a tremendous partner like USAA. This enhanced partnership further cements USAA’s steadfast commitment to Academy cadet-athletes and the military community as a whole.” Air Force Sports Properties is managed by Learfield, which holds exclusive multimedia rights for Air Force Athletics.
USAA was founded in 1922 by military officers and now provides insurance, banking, and retirement services for over 14 million members from military backgrounds. The company is headquartered in San Antonio with offices across several U.S. cities and overseas locations.
The AFAAC continues its mission by raising funds through various channels including ticket sales, concessions, licensing trademarks, commercial sponsorships, partnerships, and fundraising activities in support of athletic programs at the Academy.
Learfield remains a significant player in college athletics media rights management with connections across more than 1,200 collegiate institutions nationwide.
